Introducing the my3B™ Assessment

Get a 360° view into the behavioral levers influencing an individual’s financial decision-making

Biases

Cognitive tendencies that subconsciously affect people’s financial decisions

Behaviors

Preferences that shape individuals’ financial choices and outlook

Blindspots

Gaps between what people think they know and what they really know

Our Team

Prasad Ramani

CFA, FRM

Founder and Chief Executive Officer

Alain Samson

PhD, FRSA

Co-founder and Chief Science Officer

Brian Pasalich

Co-founder and Chief Success Officer

Monica Capra

PhD

Principal Consultant - Behavioral Research

Bianca Acevedo

PhD

Principal Consultant - Behavioral Research

Latest Publications

Interested in learning more about the latest trends and best practice in behavioral finance? Here are some publications by Syntoniq’s experts..

Improving employee wellbeing with behavioral science
A Metlife UK-Syntoniq report

This report discusses how a behavioral approach can help employers motivate employees to create good financial habits. The paper offers behavioral techniques that can increase the effectiveness of employee financial wellbeing programs without a substantial monetary investment.

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Behavioral Economics Guide 2019
Understand the science behind the tools

Download the Behavioral Economics Guide 2019, the industry’s definitive publication on the latest thinking, trends, and resources in the fields of behavioral economics and behavioral insights. Published by our sister website behavioraleconomics.com, the world’s largest community of individuals and organizations involved in behavioral research and applications.

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